FyndEasy Launches #BeVocalForLocal Campaign to Promote Local Brands & Businesses

Coronavirus has become a synonym of an unwanted nightmare for humans. Whether it is health or wealth, the pandemic has affected millions of humans directly and billions indirectly. One of the major aftermaths of the coronavirus is the impact on small businesses across the country.

Local businesses in India had already endured the pain of demonetization and GST compliance effects in the past. Now the current pandemic has hit them hard too.

The government of India has announced an immediate lockdown to counter the spread of the virus which was a much-appreciated step but the effect of lockdown was the immediate stoppage of local businesses. Almost all sorts of local stores and shops were completely turned off from the market for many days.

After lockdown 3.0, Prime Minister Narendra Modi has given a mantra of #bevocalforlocal for enhancing the popular Make in India initiative. His message was focused on making India self-reliant in every aspect from local level manufacturing to global level services.

Be vocal for local is an idea to make Indian citizens start celebrating the fact of anything being produced by the local manufacturers of our own country and make them buy local products more.

Everything has changed after the emergence of the pandemic. Even after providing some relief in lockdown measures, the small and local businessmen are still finding it hard to run their business as they used to do in the past.

Some of the basic problems faced by the local stores are listed below:

• Finding a new way to approach customers.
• Advertising the list of products and offers available in their stores to the local level consumers.
• Management and engagement with their customers.
• Providing a time slot to each customer to maintain the social distancing.
• Providing decent connectivity among all the local level product manufacturers with local shops to strengthen the #bevocalforlocal initiative.

In the current situation, the only spot where all these problems can be countered easily exist in Google Play Store or Apple Store. Yes, we are talking about the Fyndeasy Partner App for businesses.

Fyndeasy expands the idea of be-vocal-for-local by helping the local business community to solve all the above-listed problems by enhancing their connections with the customers. Hence stabilizing their demand and supply outlets.

Fyndeasy is helping more than 10 local brands including makers of milkshake, Sneha chicken centre, lassi shops, health & glow, etc. during these difficult times. The rate of increase in their supply chain and business marketing has been phenomenal and all of these increments are just a few clicks away from local business owners.

Let’s take the case of Hyderabad’s most popular Sneha chicken centre for exemplar. The company was registered in 1982 with more than 100 retails and wholesale outlets in Telangana. It has more than 3000 employees. After lockdown, the demand from the poultry saw a decrease of more than 40% which hit them hard. Fyndeasy app helps companies like Sneha chicken centre to expand their business and help them get discovered by thousands of people directly or indirectly.

Similarly, Fyndeasy is helping the restaurant industry too, which includes owners of registered Lassi shops, Biryani restaurants and much more. These industries directly employ more than 7 million people in our country. Fyndeasy advertises their businesses by reaching out to their nearby customers. All of these businesses have observed decent growth in their profits and supply chain after connecting with Fyndeasy’s be-vocal-for-local campaign.

• After signing up in the app, a local business can simply outperform its offline competitors by being available online for the customers.
•  Fyndeasy app not only gives easy access to the local stores but also provides customers with an opportunity to get notifications about the ongoing offers on any product from their favourite stores. Making it a complete win-win situation for both.
•  Fyndeasy enables the customers and the store owners to book a Time Slot for visiting the store and buying the required essentials while maintaining the social distancing norms and ultimately overcoming the problem of overcrowding near the shops.
• Using the Fyndeasy app, customers can also opt for the store pickup of the commodities they need and can even ask for the home delivery if available.

                                                         So you see “Business is easy with Fyndeasy”

Fyndeasy app is already assisting many local businesses by promoting their online reach and creating a decent environment for the enhancement of consumer-enterprise relationship. Fyndeasy stands firm with the #bevocalforlocal campaign and is continuously working to help as many businesses as they can in the future.